Matilda Jane: Serendipity Collection

Denise DeMarchis is founder and CEO of Matilda Jane Clothing (MJC), a kitchen table startup that quickly grew into a national children’s clothing business. Since the age of 12, Denise has held a passion for art and design and spent a decade showcasing her painted furniture and clothing line at regional art fairs before launching MJC with its core values of heart, loyalty and extreme generosity. Denise was even recently named one of Fort Wayne, Indiana’s Top 40 Under 40.

I have had many online friends that gushed to me their obsession over Matilda Jane but I never quite understood why or how they could be so addicted to a clothing brand, until I got my MJC box. I received a few items from the Serendipity Collection.Even the outside shipping box was glamorous with beautiful MJC stickers! Each piece of clothing is shipped in a pretty tulle bag with MJC’s logo. Each garment has a label that is attached by an adorable safety pin.

Once I got the pieces out of the tulle bags I immediately put the outfit on Carlee. I was so excited about how adorable the outfit was, I put the dress on her backwards! However, even on backwards the entire outfit is simply stunning!

Our Matilda Jane Swiss Miss Paneled Knot Dress has been worn since then more times than I can count. The dress is so functional. I can dress it up or down depending on what accessories I pair with it. It is easy for Carlee to get on and off to go to the bathroom herself. Plus because the arms are adjusted by making a simple knot- this dress should fit Carlee this summer and next!

When paired with the Wallflower Ruffle Pants and the Double Dip Headband this entire outfit is just stunning. We get compliments every where we go when Carlee wears this adorable outfit!

A key guiding principle at MJC is the company’s strong focus on “extreme generosity” and random acts of kindness. As an extension of MJC’s desire to give back the company also actively involves its customers in ongoing charitable giving efforts – most recently, Matilda Jane Clothing asked customers where to donate in its “Spread the Love” initiative. The annual campaign involved surprise giveaways to 100+ deserving families, as well as smaller giveaways to 300 individuals, a $50,000 expression of MJC’s heartfelt thanks to its loyal customer base. Despite MJC’s strong online presence – more than 40,000 Facebook fans, a thriving blog, and a website that attracts more than 70,000 unique visitors monthly, the company has bucked the trend and chosen not to have an e-commerce store. MJC sales are made directly though a Trunk Keeper, a representative who gets to know her customers personally. The exclusive sale of clothing by Trunk Keepers is a wonderful direct selling model through which Denise is able to pay forward business opportunities for entrepreneurial women driven by creativity and relationship building.

Buy It: You can purchase items from the Serendipity Collection by visiting!


  1. I love the knot dresses too. I like the swiss miss knot dress!

  2. laurie serpa says:

    just adorable

  3. JEWELL RUDE says:

    Love the Yours Truly dress

  4. lisa peterson says:

    I love the tween harbor gray emilia dress, beautiful color and style.

    Thank you for the chance!

  5. Cammie C. says:


  6. Shanna Uptergrove says:

    LOVE it all.. especially the bubblegum!

  7. Ashley Richardson says:

    This outfit is so adorable! I have never heard of MJC…I think I might have just found another addiction!!!!

  8. Amy Easlick says:

    My favorites are the knot dresses too.

  9. Carla G says:

    I like the Bubblegum dress! 🙂

  10. A.Smith says:

    What a gorgeous and unique collection of clothing. I love their Sugar and Spice Lap Dress.

  11. I love the TWEEN PEPPERMINT DRESS and I know my oldest would too!!

  12. Debbie R says:


  13. Hands down, my favorite piece is the Peppermint Dress! I wish they still had the Mud Pie Shorties to go under it. Love!

  14. Amanda Alvarado says:

    I love the Days of Summer Dress

  15. jenilee says:
  16. AndreaH says:

    I like the Tween Harbor Gray Emilia Dress.

  17. Hannah Pitts says:


  18. Pamalot says:

    I also like the BERRY EMILIA DRESS

  19. Courtney says:

    I like the Bubblegum dress!

  20. Jessica Gilbert says:

    i like the berry emilia dress 🙂

  21. crystal allen says:

    i love the

  22. Jen @ One Moms World says:

    I love the Fruit Punch Dress!

  23. Terri S. says:

    I like the Tween Apple Pie Lap Dress.

  24. Terri S. says:

    Another item I love is the Miss Roboto Lap Dress.

  25. Addison Kat says:


  26. I love the apple pie dress!

  27. Debbie R says:
  28. Jessica Cox says:


  29. Terra Heck says:

    Fruit Punch Dress

  30. Jennifer T. says:

    I like the Yours Truly dress.

  31. Carolsue says:

    I love the Mint Tulip Top

  32. Sherry S. says:

    I like the Tween Ruby Ellie Dress.

  33. Michelle Clouse says:

    I love the peppermint dress. Although you can’t go wrong with the cuteness of Matilda Jane.

  34. I love the Bittersweet Cardigan.

  35. Katie Wilkin says:

    i love the bubblegum dress!! adorable clothes!!!!

  36. Katie Ogden says:

    I think the Confetti Dress is my favorite. . . until I change my mind to another fab piece in 2 secs! LOVE them all!

  37. I love you Sugar and Spice lap dress. My daughter wears it everywhere. Also love our Koolaid Knot dress.

  38. My favorite is the Lucky Stars Knot dress.

  39. Lucky Stars Dress!!

  40. I love the peppermint dress!

  41. Shakeeta W says:

    I love the Yours Truly dress!

  42. Melissa Belle says:

    Lucky Stars Knot Dress

  43. I love the Tween Peppermint Dress

  44. Sue Hull says:

    Youre daughter looks so cute! Tell her she did a great job modeling the clothes and looks beautiful! 🙂

  45. ewhatley says:

    love the Fruit Punch dress

  46. i love the TWEEN SWISS MISS KNOT DRESS its so cute!

  47. I love the pretty Joanna Wrap Dress

  48. Jessica S. says:

    We love our peppermint! My girls and i each have one!

  49. laurie nykaza says:

    Tween Ruby Ellie Dress is just too cute

  50. Dress Up Clothes says:

    Hi i am kavin, its my first occasion to commenting anyplace, when i
    read this paragraph i thought i could also make comment
    due to this brilliant article.

  51. Im thankful for the blog post.Really looking forward to read more. Keep writing.
    bague cartier diamant rose imitation


  1. Matilda Jane $75 Gift Card Giveaway {ends 6/29} | Mom To Bed By 8 says:

    […] And the Swiss Miss Paneled Knot Dress. (You can find the full review of this Matilda Jane Dress at Real Mom Reviews!) […]

  2. #Kids #Giveaway – 75 Dollar Gift Card Matilda Jane #Clothing – Ends 6/29 says:

    […] And the Swiss Miss Paneled Knot Dress. (You can find the full review of this Matilda Jane Dress at Real Mom Reviews!) […]

  3. $75 Matilda Jane Gift Card Giveaway (WW) says:

    […] And the Swiss Miss Paneled Knot Dress. (You can find the full review of this Matilda Jane Dress at Real Mom Reviews!) […]

Speak Your Mind