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Matilda Jane: Serendipity Collection

Denise DeMarchis is founder and CEO of Matilda Jane Clothing (MJC), a kitchen table startup that quickly grew into a national children’s clothing business. Since the age of 12, Denise has held a passion for art and design and spent a decade showcasing her painted furniture and clothing line at regional art fairs before launching MJC with its core values of heart, loyalty and extreme generosity. Denise was even recently named one of Fort Wayne, Indiana’s Top 40 Under 40.

I have had many online friends that gushed to me their obsession over Matilda Jane but I never quite understood why or how they could be so addicted to a clothing brand, until I got my MJC box. I received a few items from the Serendipity Collection.Even the outside shipping box was glamorous with beautiful MJC stickers! Each piece of clothing is shipped in a pretty tulle bag with MJC’s logo. Each garment has a label that is attached by an adorable safety pin.

Once I got the pieces out of the tulle bags I immediately put the outfit on Carlee. I was so excited about how adorable the outfit was, I put the dress on her backwards! However, even on backwards the entire outfit is simply stunning!

Our Matilda Jane Swiss Miss Paneled Knot Dress has been worn since then more times than I can count. The dress is so functional. I can dress it up or down depending on what accessories I pair with it. It is easy for Carlee to get on and off to go to the bathroom herself. Plus because the arms are adjusted by making a simple knot- this dress should fit Carlee this summer and next!

When paired with the Wallflower Ruffle Pants and the Double Dip Headband this entire outfit is just stunning. We get compliments every where we go when Carlee wears this adorable outfit!

A key guiding principle at MJC is the company’s strong focus on “extreme generosity” and random acts of kindness. As an extension of MJC’s desire to give back the company also actively involves its customers in ongoing charitable giving efforts – most recently, Matilda Jane Clothing asked customers where to donate in its “Spread the Love” initiative. The annual campaign involved surprise giveaways to 100+ deserving families, as well as smaller giveaways to 300 individuals, a $50,000 expression of MJC’s heartfelt thanks to its loyal customer base. Despite MJC’s strong online presence – more than 40,000 Facebook fans, a thriving blog, and a website that attracts more than 70,000 unique visitors monthly, the company has bucked the trend and chosen not to have an e-commerce store. MJC sales are made directly though a Trunk Keeper, a representative who gets to know her customers personally. The exclusive sale of clothing by Trunk Keepers is a wonderful direct selling model through which Denise is able to pay forward business opportunities for entrepreneurial women driven by creativity and relationship building.

Buy It: You can purchase items from the Serendipity Collection by visiting MatildaJaneClothing.com!

Skye About Skye

Real Mom Review's founder and main author, Skye Moyer is a 25 year old, stay at home mother of six beautiful children who resides in Lancaster, Pennsylvania. She has been married to her best friend for seven years and is happiest when surrounded by family & friends! She is also mom to a rescue cat and an American Bully. Plus is a nationally certified child passenger safety technician!


  1. laurie nykaza says:

    Tween Ruby Ellie Dress is just too cute

  2. Dress Up Clothes says:

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